It is very true that the Coca-Cola’s Share a Coke campaign is not limited to Nigeria alone; in fact it has gone worldwide with the brand enticing consumers with the ability to see their own or their friends' names on a can or bottle of Coke. Since launching it in 2011 in Australia, it has been so popular that the campaign is now in more than 50 countries.
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| Bisoye Fagade |
The campaign was launched in Nigeria and almost immediately the whole country caught the bug. Even very rich and successful Nigerians still pride when they come across their names or that of their wards on the bottle or can of Coca Cola.
For those who don’t know, the brain behind the new campaign in Nigeria is no other than outstanding brand expert Bisoye Fagade of Sodium Solutions. The Marketing and Public Relations company has been of great advantage to the campaign and has been able to win more faithfuls to the brand because of the strategy it adopted.
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