Calcium Fortified Loya Milk Promotes Swimming amongst Children.

In a bid to encourage swimming amongst Secondary School students in Nigeria, Loya Milk, a premium milk brand from the stable of Promasidor Nigeria Limited on Saturday, 3 December 2016, organised a swimming competition dubbed "Loya Swim Meet" for Secondary Schools in Lagos State where cash prizes of over N1, 000,000 (one million naira) and other consolation prizes were given to participants. 

The competition which held at the Grange School, Harold Shodipo, Ikeja, GRA, Lagos had 10 Secondary Schools in attendance with five boys and five girls each participating in the three categories of 25 metres freestyle, 50 metres freestyle and 100 metres freestyle relay respectively.

Speaking at the event, the Category Manager, Dairy, Promasidor Nigeria, Mr. Abiodun Ayodeji, said “Loya Milk is fortified with 50 percent more calcium which helps in building stronger bone, tougher teeth and a healthy heart” 

"At the heart of this brand, is improving the well-being of children in Nigeria, and this is achieved not only by providing the best nutrition in Loya Milk but also by identifying with a sport that promotes this promise," he stated.

 Abiodun added " we are aware that swimming is a 360-degrees’ sport that involves all parts of your body, and it helps to maintain a healthy weight, healthy heart, control your muscle and above all, a fun exercise for growing children." 

The schools that participated in the competition were Dowen College, Chrisland College, Greensprings School, Halifield Schools, ST&T Regency international school, Supreme Education Foundation, Queensland Academy, Grace High School, Avi-cenna International and Honeyland College. 

Commenting on the event, Mr. F.J Vander Merwe, one of the principals of Chrisland Schools who emerged winner in the 50 metres swimming competition for boys, said " l think it is a wonderful incentive for our students, and we would definitely maintain our performance in subsequent competition. We commend Loya Milk for this laudable initiative and would urge other organisations to emulate this."

On his team’s performance, Merwe affirmed "l am very proud of our students as they worked very hard for this, and if we can get more sponsors of this kind of event in Nigeria it would give students the encouragement to participate in swimming."